Digital Marketing Lead

at Advisor Websites in Vancouver

DESCRIPTION


If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing guru to develop, implement, track and run our new program called Advisor Funnels. This program is lead generation program using online advertising, landing pages and lead nurturing.


Responsibilities


  • Plan and execute all web, paid advertising, email, and display advertising campaigns
  • Design, build and maintain landing pages
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels

REQUIREMENTS


  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimising landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimising Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

BENEFITS


  • Opportunity to be a part of a Top 5 Company to work for in Vancouver as voted 2 years in a row by BC Business
  • Clearly laid out and communicated progression and promotion plan
  • Enrolment in Advisor Websites’ Bucketlist Program = 1 day off and $$ to spend every year to knock items off your BucketList
  • In addition to vacation days, you get 4 wellness days per year to use when you just need a break

« Go back to category
Is this job ad fake? Report it!   
Published at 27 Sep 2016
Expires on 27 Mar 2017
Viewed: 1235 times


Recent jobs at Advisor Websites